Research Plan

Firstly I am going to research into my target audience to find out where or not I am doing things correctly to target towards them such as, the time of broadcast and what days. I am going to do this by creating a questionnaire and handing it out to people who are in the target age range to find out there views and opinions.

I will type out the results as qualitative data and then I will put the data into graphs and charts to make this data quantitative. 

Then I will research other existing programs which are similar to my program to find out what there unique selling point is to make mine more intriguing so people are more likely to watch this rather than the similar programs. I will then look at the other channels to see what programs are on at my proposed time slot.

After that I will need to research my targeted advertisers and brand sponsors, so what company’s would advertise through the ads of this program and which brand would sponsor my program.

My Idea

Aaron Dean presents: Class Swap

My idea is for a factual TV program shown on channel 4. It will be a one off that is split into 3 shows which will be shown on Monday-Wednesday from 21:00-22-00. The audience will be teenagers and adults along with male & female and people who already watch entertainment documentaries on channel 4.

Families from upper class and lower class swap homes, friends and lives. The adults have to do daily tasks that each family have to face on a day to day basis. The children have to swap each others schools with the upper class children going to a public school and the lower class now going to a private school. They will have to also swap there social life along with a load of other things. It will start of with each member of both the family’s making a daily diary / plan of what they do throughout the day, for a week, so that the other families can then follow this plan.

This is an informative program because it informs the audience of the different norms & values and between the upper class and the lower class.

The presenter will be Aaron Dean because he has a personality that will get channel 4 ratings

Unique selling point:::::